Licensee Opportunities with Cruze Coffee

Cruze Coffee is one of Queensland’s fastest growing boutique coffee brands. Every store we have opened has operated profitably from Day 1, supported by a refined business model, strong brand loyalty, and our commitment to guiding each partner from initial enquiry through long term store ownership.

2028 Target

Since September 2023, Cruze Coffee has grown from a single café in Far North Queensland to five cafés. We are now entering an exciting phase of national expansion and are searching for driven partners to join us. Our goals for 2028 include:

  • Strong Presence

    Recognised brand Queensland wide.

  • 20 New Cafés

    Strategic growth across major regions.

  • National Expansion

    Entering new states and building brand presence across Australia.

  • $25M

    Total projected sales turnover per year as a group

  • $1.2M

    Average annual sales per café.

Affordable Investment

The Important Numbers**
Become part of our growth plans with a clear and achievable investment structure. Here is what you need to get started:

Your Investment:
Café costs
150K to 180K

Secure Your Site:
Deposit
30K

Ongoing Payments:
Royalties
3.8 percent of net sales

Supporting Your Growth:
Marketing
1.2 percent of net sales

  • Proven Business Model

    Cruze Coffee continues to grow rapidly, with each new licensee achieving strong sales and fast success. Our system is designed for stability and long term profitability.

  • High Demand Market

    Australia has one of the strongest coffee cultures in the world. Specialty coffee demand continues to rise, and Cruze Coffee stands out with premium blends, fresh roasts, and loyal repeat customers.

  • Exclusive Rights

    As a Cruze Coffee licensee, you receive exclusive rights to operate in your chosen area. You also receive first right of refusal for expansion in your region, allowing you to build and protect your territory.

Key Benefits of Becoming a Licensee

Low Investment and High Return
Start generating strong revenue from a proven, profitable model.

Full Training and Support
We provide hands on training, marketing tools, and ongoing operational guidance.

Established Brand Leverage the reputation and trust Cruze Coffee has built across Queensland.

Who We Are Looking For

We are seeking passionate, motivated individuals or businesses who want to bring the Cruze Coffee experience to their community.

Minimal Experience Required
Some experience with coffee or business operations is helpful, but you do not need formal hospitality or academic qualifications. We provide full training and support.

Community Focused
We look for people who value customer service, quality, and strong community connections.

If you are driven, resourceful, and ready to build a rewarding business with Cruze Coffee, we would love to speak with you.

Your Role as a Licensee

Distribute and Promote
Become the local face of Cruze Coffee in your region.

Build and Grow
Increase your revenue using a proven model with steady demand and strong brand recognition.

Our Numbers Speak for Themselves

Our licensee system is built for long term success. Here is an overview of average performance across Cruze Coffee cafés:

  • Average Sales Per Café Per Year

    80K plus operating profit Average first year café

  • 140+ Operating Profit

    Average established café
    Per annum

  • 800K+ Turnover

    Average established café Per annum

  • Top Performing Café

    Consistent monthly drawings Consistent profit all year

  • 200K+ Operating Profit

    Average established café Per annum

  • 1m+ Turnover

    Average established café Per annum

We support you through every stage of the process, from your first enquiry to your opening day and beyond.

  1. Submit your enquiry and learn more about Cruze Coffee.
  2. Introductory meeting and location review.
  3. Experience our cafés and learn our hands on operations.
  4. Finalise your café buildout, fitout and training.
  5. Open and start trading with full support.
  • Two hands holding white coffee cups with visible branding against a green leafy background

    Shop Our Entire Selection

    Explore all our coffee beans, syrups, powders, and gift packs in one place.

    Show Now 
  • Coffee Shop with customers and staff.

    Visit Our Locations in Australia

    Drop by our Queensland stores and experience Cruze Coffee in person.

    Visit Us 
  • Display case with coffee beans and product labels in a store.

    Wholesale Opportunities

    Bring Cruze Coffee to your business with our fresh, locally roasted beans.

    Enquire Now